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The Intelligent Investors Guide to Option Pricing  •  69
Now lets say that our analysis is absolutely right. Just after we buy the
call options, the company makes its announcement, and the shares pop up
by 5 percent. This changes the strikestock price ratio from 1.05 to 1.00.
All things being held equal, this should increase the price of the option
because there would be a larger portion of the range of exposure contained
within the BSM cone.
However, as the stock price moves up, lets assume that not everything
remains constant but that, instead, implied volatility falls. This does hap-
pen all the time in actuality; the option market is full of bright, insightful
people, and as they recognize that the uncertainty surrounding a product
announcement or whatever is growing, they bid up the price of the options
to try to profit in case of a swift stock price move.
In the preceding diagram, weve assumed an implied volatility of 35
percent per year. Lets say that the volatility falls dramatically to 15 percent
per year and see what happens to our diagram:
20
25
30
35
40Stock Price
45
50
55
60
Advanced Building Corp. (ABC)
65
Stock price jumps
Implied volatility drops
GREEN
The stock price moves up rapidly, but as you can see, the BSM cone shrinks
as the market reassesses the uncertainty of the stocks price range in the
short term. The tightening of the BSM cone is so drastic that it more than
offsets the rapid price change of the underlying stock, so now the option is
actually worth less!