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training_data/curated/text/3e98a070a93f340bd3f83ba83eab548168deb8131f878d0a18c5ffe7dbd876d5.txt

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+Call Buying 
+The success of a call buying strategy depends primarily on one's ability to select 
+stocks that will go up and to time the selection reasonably well. Thus, call buying is 
+not a strategy in the same sense of the word as most of the other strategies discussed 
+in this text. Most other strategies are designed to remove some of the exactness of 
+stock picking, allowing one to be neutral or at least to have some room for error and 
+still make a profit. Techniques of call buying are important, though, because it is nec­
+essary to understand the long side of calls in order to understand more complex 
+strategies correctly. 
+Call buying is the simplest form of option investment, and therefore is the most 
+frequently used option "strategy" by the public investor. The following section out­
+lines the basic facts that one needs to know to implement an intelligent call buying 
+program. 
+WHY BUY? 
+The main attraction in buying calls is that they provide the speculator with a great 
+deal of leverage. One could potentially realize large percentage profits from only a 
+modest rise in price by the underlying stock. Moreover, even though they may be 
+large percentagewise, the risks cannot exceed a fixed dollar amount - the price orig­
+inally paid for the call. Calls must be paid for in full; they have no margin value and 
+do not constitute equity for margin purposes. Note: The preceding statements 
+regarding payment for an option in full do not necessarily apply to LEAPS options, 
+which were declared marginable in 1999. The following simple example illustrates 
+how a call purchase might work. 
+95