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Call Buying
The success of a call buying strategy depends primarily on one's ability to select
stocks that will go up and to time the selection reasonably well. Thus, call buying is
not a strategy in the same sense of the word as most of the other strategies discussed
in this text. Most other strategies are designed to remove some of the exactness of
stock picking, allowing one to be neutral or at least to have some room for error and
still make a profit. Techniques of call buying are important, though, because it is nec­
essary to understand the long side of calls in order to understand more complex
strategies correctly.
Call buying is the simplest form of option investment, and therefore is the most
frequently used option "strategy" by the public investor. The following section out­
lines the basic facts that one needs to know to implement an intelligent call buying
program.
WHY BUY?
The main attraction in buying calls is that they provide the speculator with a great
deal of leverage. One could potentially realize large percentage profits from only a
modest rise in price by the underlying stock. Moreover, even though they may be
large percentagewise, the risks cannot exceed a fixed dollar amount - the price orig­
inally paid for the call. Calls must be paid for in full; they have no margin value and
do not constitute equity for margin purposes. Note: The preceding statements
regarding payment for an option in full do not necessarily apply to LEAPS options,
which were declared marginable in 1999. The following simple example illustrates
how a call purchase might work.
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