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Option Fundamentals 5
Options in Daily Life
The type of option with which people living in developed economies are
most familiar is an insurance contract. Lets say that you want to fully insure
your $30,000 car. Y ou sign a contract (option characteristic number 1)
with your insurance company that covers you for a specified amount of time
(option characteristic number 2)—lets say one year. If during the coverage
period your car is totaled, your insurance company buys your wreck of a
car (worth $0 or close to it) for $30,000—allowing you to buy an identical
car. When this happens, you as the car owner (or investor in a real asset)
realize a profit of $30,000 over the market value of your destroyed car
(option characteristic number 3). Obviously, the insurance company is
bound to uphold its promise to indemnify you from loss for the entire term
of the contract; the fact that you have a right to sell a worthless car to your
insurance company for the price you paid for it implies that the insurance
has value during its entire term (option characteristic number 4).
Another type of option, while perhaps not as widely used by everyday
folks, is easily recognizable. Imagine that you are a struggling author who
has just penned your first novel. The novel was not a great seller, but one day
you get a call from a movie producer offering you $50,000 for the right to
draft a screenplay based on your work. This payment will grant the producer
exclusive right (option characteristic number 1) to turn the novel into a
movie, as well as the right to all proceeds from a potential future movie
for a specific period of time (option characteristic number 2)—lets say
10 years. After that period is up, you as the author are free to renegotiate an-
other contract. As a struggling artist working in an unfulfilling day job, you
happily agree to the deal. Three weeks later, a popular daytime talk show
host features your novel on her show, and suddenly, you have a New York
Times bestseller on your hands. The value of your literary work has gone
from slight to great in a single week. Now the movie producer hires the
Cohen brothers to adapt your film to the screen and hires George Clooney,
Matt Damon, and Julia Roberts to star in the movie. When it is released,
the film breaks records at the box office. How much does the producer pay
to you? Nothing. The producer had a contractual right to profit from the
screenplay based on your work. When the producer bought this right, your
literary work was not worth much; suddenly, it is worth a great deal, and