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3
Chapter 1
OptiOn Fundamentals
This chapter introduces what an option is and how to visualize options in
an intelligent way while hinting at the great flexibility and power a sensible
use of options gives an investor. It is split into three sections:
1. Option Overview: Characteristics, everyday options, and a brief
option history.
2. Option Directionality: An investigation of similarities and differ -
ences between stocks and options. This section also contains an
introduction to the unique way that this book visualizes options
and to the inescapable jargon used in the options world and a bit
of intelligent option investorspecific jargon as well.
3. Option Flexibility: An explanation of why options are much more
investor-friendly than stocks, as well as examples of the handful of
strategies an intelligent option investor uses most often.
Even those of you who know something about options should at the
very least read the last section. Y ou will find that the intelligent option
investor makes very close to zero use of the typical hockey-stick diagrams
shown in other books. Instead, this book uses the concept of a range of
exposure. The rest of the book—discussing option pricing, corporate
valuation, and option strategies—builds on this range-of-exposure concept,
so skipping it is likely to lead to confusion later.
This chapter is an important first step in being an intelligent option
investor. Someone who knows how options work does not qualify as be-
ing an intelligent option investor, but certainly, one cannot become an