164  •   The Intelligent Option Investor because of their lack of appreciation for the fact that the sword of lever - age cuts both ways. Certainly an option investor cannot be considered an intelligent investor without having an understanding and a deep sense of respect for the simultaneous power and danger that leverage conveys. New jargon introduced in this chapter includes the following: Lambda Notional exposure Investment Leverage Commit the following definition to memory: Investment leverage is the boosting of investment returns calcu- lated as a percentage by altering the amount of one’s own capital at risk in a single investment. Investment leverage is inextricably linked to borrowing money—this is what I mean by the phrase “altering the amount of one’s own capital at risk. ” In this way, it is very similar to financial leverage. In fact, in my mind, the difference between financial and investment leverage is that a company uses financial leverage to fund projects that will produce goods or provide services, whereas in the case of investing leverage, it is used not to produce goods or services but to amplify the effects of a speculative position. Frequently people think of investing leverage as simply borrowing money to invest. However, as I mentioned earlier, you can invest in options for a lifetime and never explicitly borrow money in the process. I believe that the preceding definition is broad enough to handle both the case of investment leverage generated through explicit borrowing and the case of leverage generated by options. Let’s take a look at a few example investments—unlevered, levered using debt, and levered using options. Unlevered Investment Let’s say that you buy a stock for exactly $50 per share, expecting that its intrinsic value is closer to $85 per share. Over the next year, the stock increases by $5, or 10 percent in value. Y our unrealized percentage gain on this investment is