60  •   The Intelligent Option Investor it is because it is also the definition of the BSM cone. To the extent that expectations are not directly observable, forward volatility can only be guessed at. The option market’s best guess for the forward volatility, as expressed through the option prices themselves, is known as implied volatility. We will discuss implied volatility in more detail in the next section and will see how to build a BSM cone using option market prices and the forward volatility they imply in Part III. The one other measure of volatility that is sometimes mentioned is sta- tistical volatility (a.k.a. historical volatility). This is a purely descriptive statis- tic that measures the amount the stock price actually fluctuated in the past. Because it is simply a backward-looking statistic, it does not directly affect option pricing. Although the effect of statistical volatility on option prices is not direct, it can have an indirect effect, thanks to a behavioral bias called anchoring. Volatility is a hard concept to understand, let alone a quantity to attempt to predict. Rather than attempt to predict what forward volatility should be, most market participants simply look at the recent past statistical volatility and tack on some cushion to come to what they think is a reason- able value for implied volatility. In other words, they mentally anchor on the statistical volatility and use that anchor as an aid to decide what forward vola- tility should be. The amount of cushion people use to pad statistical volatility differs for different types of stocks, but usually we can figure that the market’s implied volatility will be about 10 percentage points higher than statistical volatility. It is important to realize that this is a completely boneheaded way of figuring what forward volatility will be (so don’t emulate it yourself), but people do boneheaded things in the financial markets all the time. However people come to an idea of what forward volatility is rea- sonable for a given option, it is certain that changing perceptions about volatility are one of the main drivers of option prices in the market. To understand how this works, let’s take a look at what happens to the BSM cone as our view of forward volatility changes. Changing Volatility Assumptions Let’s say that we are analyzing an option that expires in two years, with a strike price of $70. Further assume that the market is expecting a forward